Comscore Mobile Metrix captures total mobile audience behavior on browsers and apps across smartphones and tablets. Comprehensive reporting provides metrics such as reach, unique users, page views, browsing duration, demographics and average daily visitors. With Mobile Metrix, publishers and content owners can demonstrate the value of their mobile app and mobile website audiences. Agencies and advertisers can strategically plan and buy advertising on mobile platforms to reach their target audiences.

Features

Holistic View Across Mobile Devices

Compare audiences between smartphones and tablets, browser and apps, and Android and iOS.

Person-Centric, Unduplicated Insights

Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.

Distributed Content Measurement

Measure distributed platforms along with publishers’ sites and apps, and attribute these audiences to the original content owners.

Key Benefits

• Measure your total mobile audience to help package your mobile inventory amongst other platforms and competitors.
• Benchmark against competitors or identify a niche for content development. Determine which apps/sites are most effective.
• Examine trends to understand growth and seasonality of mobile entities and categories over time.
• Hone planning and buying strategies with access to reach, frequency and audience duplication insights for apps and mobile web properties.
• Use cross-visiting and engagement measures to find synergies for campaign and content strategies.
• Find your target audience where they consume media across smartphone and tablet, mobile web and mobile app, and iOS and Android.