Comscore MMX Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

Measure the consumption habits of your digital audience and your competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.

Key Benefits

• Reach target audiences using demographic and content constraints such as publisher consideration sets on desktops, smartphones, and tablets.
• Evaluate sites and apps side-by-side using relevant metrics for your campaigns.
• Expand the reach of your campaigns by targeting media properties on multiple platforms that are frequented by your ideal audience.
• Benchmark platform overlaps and engagement with competitors by comparing multi-platform consumption against category averages.
• Show the true scale of your reach to advertisers by quantifying your unique unduplicated digital audience across all devices.
• Tailor content offerings or highlight advertising propositions for individual or combined platforms by using demographic splits and engagement metrics.