Comscore provides international connected TV (CTV) measurement capabilities, connected TV ad exposure and viewership data through custom reporting, including lift studies, attribution studies and session-level data sales. The new CTV measurement includes series-level ad exposure data, which expands Comscore’s measurement footprint for its custom marketing solutions to help brands better understand the impact of their advertising efforts across platforms.Specifically, this new offering will bolster ad effectiveness studies designed to help clients understand the extent to which their campaigns met established KPIs.

Features

Competitive Intelligence

Allows you to access brand level competitive advertising insights as well as overall category insights, to understand the media landscape.

Massive Scale

Cross-screen assets to give you a true understanding of how you are reaching audiences.

Evaluating Advertising Impact

Provides clients with measurement that helps them understand the effectiveness of their advertising at driving key outcomes

Key Benefits

• Measure cross-screen impact starting from exposures across a range of devices for full coverage of your TV ads.
• Deliver ads against relevant & safe content based on true video & audio signals.
• Access CTV inventory by targeting relevant content without compromising on brand safety and quality.
• Maximize direct campaign revenue with deeper contextual relevance.
• Offer brand safety safeguards with confidence to unlock previously unsold CTV inventory in programmatic environments.
• Measure cross-screen impact starting from exposures across a range of devices for full coverage of your TV ads.