Comscore CTV Intelligence provides clients with critical insights into consumer over-the-top (OTT) streaming activity on TV-connected devices.

With these insights, media buyers and sellers gain a granular view into the rapidly-evolving CTV ecosystem. Powered by the Comscore Total Home Panel, CTV Intelligence analyzes CTV consumption across a variety of household and household member demographics, including age, gender, income, ethnicity, household size, MVPD and cord-cutter status. This solution measures reach and engagement for nearly every connected device, including smart TVs, streaming sticks/boxes and gaming consoles.

Features

Cross-Platform View

Pair Comscore Video Metrix Multi-Platform data with OTT Intelligence insights for a better understanding of OTT consumption.

Subscription and Ad-Supported OTT

Understand reach and time spent for subscription and ad-supported services (SVOD/AVOD) like Netflix, Amazon, YouTube, Hulu, Disney+, HBO Go and others.

Competitive Insights

Track and analyze OTT adoption, growth, device penetration, audience cross-over, and user loyalty.