Comscore Consumer Journey provides deep, customizable insights on the consumer research process across a wide variety of industries. Comscore uncovers how and when consumers engage with digital touchpoints, and sophisticated algorithms uncover the statistically relevant and distinct paths to conversion.

Features

Vast Panel Assets

Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.

Highly Customizable

Choose parameters and metrics tailored to your unique objectives and include additional “deep dive” views per your specific needs.

Industry Expertise

Access high-touch analyses constructed by experts with deep knowledge of your industry.

Key Benefits

• Understand the shopping process by determining how consumers engage with touchpoints, including your digital entities, along the journey.
• Prove your value to advertisers by demonstrating the unique role and importance of your content in the journey versus competitive sites.
• Understand the shopping process by determining how consumers engage with touchpoints along their journey.
• Determine how your consumer segments behave with reporting on naturally occurring, distinct paths to conversion.
• Tailor ad campaigns toward key consumers with insight into the most effective ways to reach them on their journey.