Comscore Connected Home enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home. Powered by the Comscore Total Home Panel, a breakthrough, single-source measurement system, Connected Home provides granular insights into the evolving dynamics of consumer device usage. From desktops, tablets and phones to new and emerging devices, like streaming sticks, smart TVs, gaming consoles, and Internet of Things (IoT) devices, Connected Home offers adaptive, flexible measurement for the connected future.

Features

Competitive Insights

Analyze and compare household penetration, usage frequency, engagement, OEM and OS market share and activity across all device types.

Audience Profiles

Supplement granular device-centric data with household-level demographic insights such as age, gender, race, ethnicity, presence of children, size, income and education level.

Emerging Technology

Monitor the adoption and growth of emerging technology, including devices not primarily used for media consumption, such as IoT devices.