Access a holistic, de-duplicated view of campaigns across TV, CTV, desktop and mobile platforms.

One solution: Focused on your unified storytelling success. In today's dynamic media landscape, audiences are everywhere – spanning linear TV, connected TV, desktop, and mobile. Yet, understanding and validating who's watching, when, and on which devices has remained a complex puzzle for publishers, advertisers, platforms and more.

Features

The Precision of Person-Level Measurement

In an era of multiple devices and on-the-go consumers, our unique reach models ensure that you grasp the full extent of your ad's reach. We account for scenarios where viewers encounter ads on different devices or engage in co-viewing, particularly on connected TV devices.

The Power of Advanced Audience Validation

Powered by more than 1,350+ Predictive Audiences from Proximic by Comscore, we allow you to sharpen content creative with pinpoint accuracy, increasing its relevance. Measure shopping, consumption and key life milestones with granularity and laser in on in-market audiences of people considering a brand or product like never before. B2B Retail Political TV/CTV Viewership CPG Purchases Personas Financial Auto buyers Health and more

The Granularity of Custom Audiences

Comscore's custom audience reporting enhances marketing strategies by offering real-time insights into target audience characteristics. This granular understanding optimizes engagement and messaging alignment, strengthening brand-consumer connections.