Comscore Brand Monitor™ is a comprehensive brand and ad tracking platform that allows marketers to connect key performance indicators to sales, so they can more effectively manage their brand strategy. Brand and ad exposure data is available for TV, digital, CTV, social and print. Comscore Creative Evaluation™ assesses the impact of ad creatives and messaging on consumers’ brand preferences, identifications, emotions, and perceptions.

Features

Cross-Platform Brand and Ad Insights

Quantify the branding impact of ads delivered across desktop, mobile, TV, CTV, radio, print, out-of-home and cinema.

Strong Sales Correlation

Leverage trusted Comscore Validated Campaign Essentials (VCE) data to inform measurement results.

Competitive Analysis

Leverage unique multi-touch attribution for sophisticated analysis as well as traditional lift methods, including exposed/control.

Key Benefits

• Utilize a single, cost-efficient platform that combines brand and ad tracking data and insights.
• Relate meaningful changes in brand equity to business performance and advertising exposure to inform future strategy.
• Leverage a customizable design to account for individual brand and ad strategies, yielding a better return on the research investment.
• Increase value add for your advertiser clients by optimizing media spend to drive stronger results.
• Demonstrate placement benefits and compare lift performance relative to competitors.
• Drive thought-leadership by helping to increase depth of user brand preferences.