Protecting Brand Reputation Online

The volume of unsafe and unsuitable content online represents a reputation minefield for global advertisers. From inflammatory rhetoric to terrorism and fake news, the dynamic and unpredictable nature of the digital realm makes it critical to ensure brand-content alignment. DV’s comprehensive brand safety and suitability solutions protect your brand's equity and reputation — across all media environments. Download DV's 2024 Global Insights Report to discover the state of brand safety and suitability and other quality metrics across desktop, mobile and CTV.

Precise Controls, Better Protection

• **100+ **Content Avoidance Categories
• **1st **Certified Brand Safety Solution on CTV, YouTube and Facebook
• **44 **Languages Supported for Classification

Let Us Be Your Watchdog

DV's brand safety and suitability solution provides maximum protection for global media buys — across channels and formats, from programmatic avoidance to post-bid monitoring and blocking. Leveraging our centralized set-up and management, you can rest assured that your policies will be consistently enforced across all campaigns.

A Custom Fit

When it comes to brand safety and suitability, one size doesn't fit all. Our solution lets brands establish consistent global governance while allowing for local flexibility. We offer comprehensive pre- and post-bid coverage. DV's Authentic Brand Suitability solutions lets advertisers create a centralized set of brand safety and suitability and fraud controls, and automatically deploy these controls across their programmatic buying platforms and campaigns. Authentic Brand Suitability offers heightened levels of advertiser protection and drives gains in both operating efficiency and campaign performance.

Take Control

We offer centralized set-up and management of brand safety and suitability settings across all platforms — for both pre- and post-bid buying.

Protection Across the Board

Get a detailed breakdown of brand safety incidents across devices and platforms.