AXON AI is the AI-powered advertising engine behind AppLovin's performance-based advertising solutions, specifically AppDiscovery. It facilitates the matching of advertiser demand with publisher supply through auctions at a vast scale and at microsecond-level speeds. This helps advertisers maximize the return on their advertising spend by evaluating potential impressions and finding users most likely to download or engage with their products. AppLovin bids on impressions based on AXON AI's determination of the value of the impression to the particular advertiser. The system uses complex AI models that train and optimize on a continual basis using device and network information, as well as data about users' engagement with applications, ads, and other digital properties. AXON AI continues to improve through self-learning, ongoing data ingestion, and engineering oversight, enhancing the efficiency and effectiveness of AppLovin's performance-based advertising solutions.

Features:

• AI-Powered Matching: Enables the matching of advertiser demand with publisher supply through auctions.
• Predictive Algorithms: Evaluates potential impressions to meet advertisers' return on ad spend targets.
• Performance-Based Advertising: Drives genuine, high-intent engagement, ensuring meaningful, measurable results for advertisers.
• Self-Learning Models: Models experience compounding improvements through self-learning and continuing data ingestion.