Frictionless Authentication. & Liability Shift

Juspay's intelligent authentication system shifts liability to the issuer and reduces customer friction by smartly managing payment authentication.

Streamline payment authentication worldwide

Tackle authentication globally and adapt to region-specific regulations and behaviours to offer frictionless authentication everywhere.

• Click to Pay
• Adaptive 3DS
• Paze wallet
• Apple Pay
• Google Pay
• Payment Passkeys

Payment Passkeys for the most secure & seamless authentication

Easy to Use Passkeys are built on industry standards and use the same technology you use to unlock your personal device (eg. your smartphone) Secure Your biometric data never leaves your device and is not shared with Mastercard or the merchant. Single setup You only need to enroll your Mastercard once to use your payment passkey whenever you pay online.

Seamless 3DS flow across all PSPs

Build a unified authentication experience across all PSPs, present a 3D Secure challenge when needed, and ensure an optimal & secure payment journey every time.

Adaptive payment flows based on your data & fallback 3DS

Boost conversions & reduce fraud

Maximise Payment Acceptance Rates with Smart Retries

Improve conversions with seamless retries and intelligently route payments to another PSP in case of a soft decline, without asking customers to re-authenticate.