Engage in meaningful conversations

Our audiences solution gives you the insights and flexibility to provide customers with relevant, engaging conversations while preserving their privacy.

Send the right message to the right audience, every time

When running remarketing campaigns, reaching the right audience can be a challenge. We help you provide exceptional experiences for your users, while optimizing your budget, by providing clear visualizations of audience overlap, so you don’t send duplicate or contradicting messages.

Understand the real impact of every campaign with incremental measurement

To optimize your remarketing, you need to be able to distinguish the impact of paid and organic engagement. Our incrementality solution provides full visibility into the impact of your remarketing through A/B tests that accurately measure incremental lift.

Leverage data from all of your sources for more effective remarketing campaigns

The better the segmentation of your remarketing campaign, the better the performance. By bringing together all of your data in one place, including additional user-attributes from your BI or CRM, you can provide a more relevant and contextual experience for your customers.

Key features

Clear audience insights are the key to better remarketing. Discover how you can drive engagement through meaningful conversations that always respect user privacy. Audience metrics Analyze the KPIs associated with each of your audience segments for detailed insights Incrementality testing Run sophisticated A/B tests to understand the real impact of your remarketing strategy Cross-device segmentation Enable audience segmentation based on how customers engage across multiple devices User attributes Segment audiences using static or dynamic characteristics provided directly by your users. Exclusion lists Keep down user acquisition costs by excluding existing users when launching on a new network