Snowplow Audience Hub is a no-code SaaS platform that enables marketing, growth, and analytics teams to define, manage, and activate customer audience segments using behavioral, demographic, and transactional data stored in data warehouses or lakehouses. It eliminates the need for SQL or engineering support, allowing business users to build and deploy audience segments directly to marketing, sales, advertising, and customer experience platforms, ensuring consistent and up-to-date targeting and messaging.

Key Features

No-Code Audience Builder Empowers non-technical teams to create segments:

• Intuitive interface for defining audience segments
• No SQL or engineering required

Warehouse-Native Segmentation Leverages existing customer data infrastructure:

• Uses behavioral, demographic, and transactional data
• Works with data warehouses and lakehouses

Instant Audience Activation Delivers segments across business platforms:

• Syncs segments to marketing, sales, advertising, and CX tools
• Ensures consistent targeting and messaging

Data Governance & Compliance Supports responsible data use:

• Enables business teams to adhere to GDPR and other regulations
• Built on first-party data infrastructure

Benefits

Empower Business Teams Allows marketing and analytics teams to act independently:

• Reduces reliance on engineering resources
• Accelerates campaign and initiative launches

Improved Customer Experience Delivers relevant, timely messaging:

• Uses the latest behavioral data for targeting
• Maintains consistency across all customer touchpoints

Enhanced Data Security & Compliance Enforces governance best practices:

• Keeps audience segmentation within the organization’s data infrastructure
• Supports regulatory compliance