Audience Intelligence Platform for Audience Building

Craft your audience-building strategy with dynamic account targeting. 6sense Audience Intelligence empowers revenue teams to define their ICPs and build a list of target accounts using 80+ segmentation filters.

• **Build the right audience: **Find the accounts and buyers that are the best-fit for your business. Uncover in-market accounts that are most likely to purchase from you.
• **Prioritize the best accounts: **Optimize your activities based on real-time data about the buyers that are currently in-market, have a need for your services, and engaging with your campaigns.
• **Deliver the best experience: **Personalize your buyers' experience across multiple channels based on their unique characteristics, pain points, and engagements.

Features

• **Dynamic Segments: **6sense segments are the building blocks for an evergreen omnichannel strategy. These dynamic segments leverage parameters that align with your specific go-to-market strategy and use 6sense firmographic, intent, and predictive data.
• **Audience Filters: **Layer in relevant filters to develop audiences based on unique fit and behavior profiles such as campaign interaction, web activity, keyword searches, buying stage, profile fit, competitive analysis, and more.
• **Data Enrichment: **Enrich accounts, leads, and contacts with accurate firmographic data. Purchase net-new contacts, convert CRM leads to contacts, or capture email contacts — all to ensure your audience data is always up-to-date and ready for immediate use.
• **Segment Templates: **A fast and intuitive way to build dynamic segments, our templates encourage customers to create best-practice segments within the platform. Templates include ICP, brand awareness, high engagement, competitor intent, and more.