Surf your way to better web measurement

We give you the tools to measure your web campaigns and create exceptional web-to-app customer experiences, while preserving customer privacy.

Measure and analyze web traffic

Understanding your web campaigns is key to optimizing your performance. We provide the clear and detailed web attribution data so you can see which media sources, types, and channels bring you the most website visits and conversions.

Connect your web and app measurement

User journeys are fragmented across channels, platforms, and devices. We help you unify your web and app marketing so you can get the full picture of how customers are engaging with your brand, from which channels are driving web visits and conversions, to web-assisted app installs.

See every step of the customer journey

To optimize your campaigns, it’s important to understand which customer journeys generate the highest revenue. Conversion path analysis gives you the ability to measure every mobile and web touchpoint along the customer journey, so you can get the most from your campaigns.

Use industry’s most robust platform for digital marketers

AppsFlyer provides comprehensive measurement for every channel and device and enables you with accurate, holistic insights into every customer journey. Measure Get full visibility into the source of your conversions, and which campaigns bring in the best customers across every channel, platform, and device Analyze Make better, faster marketing decisions at every stage of the user journey with a unified view of your campaign performance Engage Boost customer engagement by providing seamless experiences while getting accurate measurement data for all of your campaigns Protect Keep your marketing budget safe by staying ahead of every threat, before, during, and after install with industry-leading fraud protection Connect Sync your attribution and marketing analytics data with your internal platforms, using our comprehensive APIs and raw data solutions