AppDiscovery is a user acquisition platform designed to help grow apps profitably through performance-based mobile and connected TV (CTV) campaigns. It enables you to acquire the right users at a massive scale, targeting from a pool of 1.4 billion daily active users. The platform uses AI-powered user targeting to deliver high-quality users and uncover new, incremental audiences, fueling further growth. Campaigns are automatically optimized to meet specific performance goals without manual adjustments, ensuring a target ROI is achieved. AppDiscovery facilitates global scaling, helping discover high-value users across in-app, on-device, and CTV inventory. It also supports advanced campaigns that optimize for IAP ROAS, Ad ROAS, Total ROAS, event-optimized, and cost per purchase, and offers performance CTV campaigns with cost-per-install pricing, automated optimization, and trackable ROAS and channel names. Reporting features provide performance analytics through dashboard visualizations, reports, and APIs, transforming data into valuable insights.

Features:

• TARGETING: Acquire the right users at massive scale. Grow your apps profitably with performance-based mobile and connected TV (CTV) campaigns across 1.4B daily active users.
• ADVANCED CAMPAIGNS: Define success – then achieve it. Find users that help achieve the KPIs that matter most to your business. Advanced campaigns hit targets quickly and continually improve with new data so you achieve increasingly lower costs, better users, and higher revenue.
• PERFORMANCE CTV CAMPAIGNS: Acquire incremental users with CTV advertising. Extend the scale of your performance marketing across CTV channels and FAST apps on AppDiscovery’s unified platform.
• REPORTING: Act on performance analytics. Monitor the success of your mobile and CTV campaigns based on the down-funnel metrics that are most important to you.
• CREATIVES: Elevate your app with top performing creatives. Get the best ads in the industry for mobile and streaming TV — at scale.