The AppLovin Exchange (ALX) connects buyers to mobile and CTV devices through a single RTB exchange. Marketers, agencies, and ATDs can access this massive omnichannel supply through the DSPs that work with ALX. Inventory is bought programmatically, on a per-impression basis. ALX provides direct access to supply transacted in competitive auctions, ensuring better quality inventory and protection from invalid traffic (IVT) through industry best practices and leading verification partners like IAB Tech Lab. It also offers robust coverage against the most important data signals in mobile and CTV. ALX supports all major mobile ad formats, including video, rewarded video, playable, native, rich media, and display ads.

Features:

• Direct access: Immediate access to supply transacted in the most competitive and fair set of auctions.
• Better quality: Massive, top-quality inventory and protection from invalid traffic (IVT) through industry best practices and leading verification partner, IAB Tech Lab.
• Better signals: Robust coverage against the most important data signals in mobile and CTV.

ALX supports all major mobile ad formats:

• Video Captivate users with traditional full-screen, high-quality video or get creative with native and rewarded video.
• Rewarded Video Increase engagement by allowing users to watch video ads in exchange for in-app rewards.
• Playable Drive more qualified users with interactive playable ads, allowing them to preview your app.
• Native Match the look and feel of the app’s native experience to boost engagement with native interstitial and native video.
• Rich Media Extend the rich, interactive functionality of your ads with MRAID.
• Display Expand your range of options with static and rich media ads of all sizes, including banner and interstitial.