Snowplow Accelerators are pre-built, customizable software components designed to speed up the implementation of data analytics, personalization, and customer data projects. These accelerators provide ready-made code and blueprints that help organizations rapidly deploy data solutions tailored to their specific needs, leveraging core Customer Data Infrastructure (CDI) components and partner technologies. They are intended to streamline data collection, processing, modeling, and activation, enabling businesses to assemble bespoke solutions for analytics and customer engagement use cases.

Key Features

Rapid Deployment Accelerators enable organizations to quickly implement data solutions.

• Pre-built code and blueprints for fast setup
• Reduces time-to-value for data projects

Customizability Solutions can be tailored to specific business requirements.

• Adaptable code and components
• Fits unique technical stacks and use cases

Comprehensive Data Collection Supports extensive event tracking across platforms.

• 25+ event trackers for mobile, web, and server-side
• Ensures complete data coverage

Real-time Data Pipeline Processes and enriches data streams instantly.

• Uses Kinesis for real-time data enrichment
• Immediate data activation capabilities

Warehouse/Lake Loaders Efficiently delivers data to storage platforms.

• Bespoke loaders for warehouses and lakehouses
• Optimizes data delivery and storage

Data Model Pack Accelerates data modeling and insights generation.

• Packaged dbt models for analytics platforms
• Streamlines reporting and analysis

Event Forwarding Enables real-time data activation.

• Forwards data streams to external endpoints
• Supports integrations and customer engagement

Signals Provides advanced customer insights and interventions.

• Real-time and batch processing for intelligent profiling
• Enhances personalization and targeting

Benefits

Faster Time-to-Insight Accelerators reduce setup and deployment times.

• Quickly operationalize analytics projects
• Shortens the time from data collection to actionable insight

Best Practice Implementation Solutions embed industry best practices.

• Reduces risk of poor implementation
• Ensures high-quality, reliable data pipelines

Flexibility and Scalability Easily adapts to evolving business needs.

• Modular components for composable solutions
• Scales with business growth and data complexity