Superfans.io is a Dallas-based SaaS company (founded ~2016 as Vajro, rebranded 2022) that helps Shopify and Shopify Plus brands build loyalty by turning their top customers into advocates through dedicated mobile apps. These no-code apps offer features like early-access product drops, personalized push notifications, live selling, and video content to increase engagement, retention, and lifetime value. The platform also provides analytics to track performance and optimize customer experiences.