Piano is a leading provider of digital analytics and customer engagement solutions, empowering organizations to understand and influence user behavior through a comprehensive, unified platform. Their mission is to help every team—from marketing to product—leverage first‑party data, analytics, and personalization to drive smarter decision-making, faster campaign launches, and strengthened customer relationships.
Vendor
PIANO SOFTWARE
Company Website
- Audience
Our real-time customer data management system (CDP/DMP) enables sophisticated known and anonymous user segmentation as well as the output of customer segments to both Piano applications and external systems.
- Amplifier
Our suite of audience development tools includes organic and paid social media campaign management, as well as newsletters and push notifications. It is designed to merchandise content that drives traffic to owned-and-operated digital properties.
- Analytics
Piano Analytics is a data harvesting and analysis toolset. While Piano Analytics competes with other broad-based marketing and behavioral analytics tools, it excels in compliance-critical environments and differentiates itself with several unique capabilities and datasets.
- Activation
Piano Activation includes Composer, the world’s most widely-deployed experience rules engine, and VX, our subscription commerce platform.