Northstar (Northstar Money) is an employee financial wellness benefit platform founded in 2016/2017 in San Francisco. Via employer-funded, one-on-one CFP® advisor access and smart tools (budgeting, debt planning, retirement, equity), it delivers personalized financial plans to employees in up to 46 countries—without fees or commissions. Backed by $40 million in Series A/B funding and acquired by Nayya in 2025, Northstar boasts clients like Zoom, Snap, and 23andMe, a 99% satisfaction rate, and strong engagement metrics.