Dotdigital is a cloud‑based marketing automation and customer engagement platform designed for marketers to create personalized campaigns across multiple channels. It helps businesses unify customer data, automate workflows, and deliver targeted messages via email, SMS, WhatsApp, web, push, and social ads. The platform includes AI‑powered segmentation, drag‑and‑drop builders, analytics, and deep integrations with e‑commerce and CRM systems. Dotdigital is used by thousands of brands worldwide to boost engagement, drive conversions, and scale marketing efforts.