BugHerd officially launched to the SaaS market in 2011. Based in Melbourne, Australia, the company was co-founded by Alan Downie and Matt Milosavljevic in 2010.  BugHerd was one of the first-ever Aussie teams to grace the US-based startup program 500 Startups and the Australian-based Startmate. BugHerd gained popularity by carving a niche in the Developer and Designer software tool market. It solved the difficulty they faced getting contextual website feedback from non-technical folk.