Betterment is a digital financial advisory company founded in 2010 with the mission of making people's lives better by helping them turn everyday investments—no matter how small—into their dreams, no matter how big. The company simplifies complex financial concepts and provides easy-to-use, automated investing technology combined with expert advice. Betterment empowers users to set financial goals and gives purpose to their money, aiming to build peace of mind into their financial future.