Zocial Eye is a social listening tool designed to collect and analyze consumer conversations, feelings, and behavior across social media platforms. Leveraging the power of Wisesight AI, it uncovers actionable insights about a brand, its products, and services, enabling businesses to make informed decisions. The platform provides comprehensive data coverage, including advanced image analysis capabilities like logo, optical character, and object recognition, ensuring no essential data is missed from visual content. It empowers users to dive deeper into social data, understand public sentiment, track campaign performance, and identify key influencers, ultimately enhancing brand communication and business strategy. Zocial Eye offers various analytical views and reporting features to help businesses monitor their online presence and optimize their marketing efforts.

Features & Benefits

• Logo Recognition
  • Detects brand logos in images to uncover hidden brand mentions, providing comprehensive data coverage.
• Optical Character Recognition (OCR)
  • Analyzes text embedded within images, ensuring that no essential data from visual content is missed.
• Object Recognition
  • Capable of analyzing objects in images to discover unexpected perspectives and new insights related to brand mentions.
• Comparison View
  • Allows users to compare social media data that impacts their business performance, empowering data-driven decisions for future strategies.
• Intelligent Insights
  • Provides campaign analysis that summarizes all social data insights into an easy-to-understand view, delivering quick reports with just one click.
• Dimension Insights
  • Offers comparison graphs of social data metrics to effectively measure campaign or brand performance on social media.
• Influencer / KOL Spotting
  • A dedicated platform to find the right influencers and Key Opinion Leaders (KOLs) at all levels, maximizing the effectiveness of brand communication.
• Sentiment Analysis
  • Leverages Wisesight AI to understand and classify the sentiment of social media messages into positive, neutral, and negative categories, particularly for Thai language content.
• Account Label
  • Enables grouping social media accounts into custom categories and summarizing which categories have the largest number of accounts mentioning a specific brand or campaign.