The Supermetrics YouTube Public Data connector enables users to seamlessly pull public YouTube metrics—such as channel statistics, video performance, and competitor data—into a wide range of analytics and reporting platforms, including Google Sheets, Looker Studio, Excel, Power BI, and various cloud data warehouses. This tool is designed for marketing professionals and analysts who need to consolidate, compare, and analyze YouTube data without manual data collection or coding.

Key Features

Comprehensive Data Extraction Access a wide set of YouTube public metrics and dimensions.

• 9 metrics and 96 dimensions available
• Includes channel names, subscribers, likes, views, and more

Competitor Benchmarking Pull and compare your competitors’ video statistics alongside your own.

• Enables competitive analysis
• Supports strategic decision-making

Custom Fields Create calculated fields directly in the connector interface.

• No coding required
• Flexible metric customizations

Multi-Platform Integration Export data to a variety of destinations.

• Google Sheets, Looker Studio, Excel, Power BI
• Data warehouses: BigQuery, Snowflake, Amazon Redshift, Azure Synapse, and more

Ready-to-Use Templates Start reporting quickly with pre-built templates.

• Reduces setup time
• Ensures best-practice reporting structures

Benefits

Time Savings Automate the collection and aggregation of YouTube public data.

• Eliminates manual data entry
• Streamlines regular reporting workflows

Data Consistency Centralize YouTube analytics in your preferred tools for reliable insights.

• Reduces risk of errors
• Ensures up-to-date reporting

Actionable Insights Benchmark performance and identify growth opportunities.

• Informs content and marketing strategies
• Supports data-driven decision-making