Supermetrics YouTube Connector is a SaaS tool that automates the extraction and transfer of YouTube channel and video data into a range of analytics and reporting platforms. It supports integration with tools such as Google Sheets, Looker Studio, Power BI, Excel, data warehouses, and cloud storage. The connector provides access to a wide variety of YouTube metrics and dimensions, enabling users to analyze video performance, audience engagement, ad revenue, and more, without requiring coding or manual export processes. It is designed for marketers, analysts, and businesses seeking to centralize and automate their YouTube data workflows for reporting and analysis.

Key Features

Comprehensive Data Access Extracts 43 metrics and 64 dimensions from YouTube, including views, engagement, ad revenue, and more.

• Access granular video and channel performance data
• Supports both private and brand YouTube accounts

Automated Data Updates Schedules automatic data refreshes to ensure reports always have the latest statistics.

• Reduces manual data pulls
• Keeps dashboards and reports current

Custom Fields and Calculations Allows creation of calculated fields directly within the connector interface.

• No coding required
• Tailor metrics to specific business needs

Multiple Destinations Supported Integrates with a wide range of tools and platforms:

• Google Sheets, Looker Studio, Power BI, Excel
• Data warehouses: BigQuery, Snowflake, Amazon Redshift, Azure Synapse, and more

Template Library Provides ready-made templates for fast report setup.

• Quick start for new users
• Standardized reporting formats

Scalable for Teams and Enterprises Supports shared or private connections and multiple account management.

• Suitable for organizations of all sizes
• Centralized authentication and permissions management

Benefits

Streamlined Reporting Automates YouTube data collection and integration.

• Saves time on manual exports and data preparation
• Reduces risk of data errors and inconsistencies

Deeper Marketing Insights Enables detailed analysis of channel and video performance.

• Informs content strategy and optimization
• Tracks ROI on YouTube marketing efforts

Flexible and Scalable Works with a variety of analytics environments and business sizes.

• Adapts to different reporting needs
• Supports growth from small teams to large enterprises