XR’s platform empowers thousands of brands, agencies, publishers and studios to create, distribute and optimize advertising and productions that reach and engage audiences–on any screen, anywhere in the world.

• Create better experiences with greater control and clarity to effectively manage assets and the complexities of every unique production
• Optimize advertising and productions with data-driven clarity that inspires and informs critical stages of the creative lifecycle
• Distribute at scale–XR’s network delivers content across media platforms and processes billions in production payments, linking technology, advertising and entertainment

XR is a global technology company and consultancy in one

XR helps you begin with the end in mind–creating a new lens to orchestrate creativity from concept and execution to delivery and analysis. XR’s ecosystem combines scaled platform technology and professional services that moves creativity forward for brands, agencies, entertainment studios, broadcasters and publishers.

CREATE

Asset Management Centralize local and global assets and rights information into one source of truth to inspire, control, organize and share content more effectively Professional & Creative Services Orchestrate successful productions and achieve creative goals with proven professional and creative services, supporting from concept to execution and analysis

DISTRIBUTE

XR Distribution Network Engage audiences across any screen and any market with XR’s scaled global distribution network of linear TV, streaming video, digital, print, audio, plus more Payments & Residuals Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions

OPTIMIZE

Creative Intelligence Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking breakthrough intelligence Production Accounting Balance creativity and finance with modern production accounting that optimizes financial operations, tracking costs, managing budgets and streamlining workflows