The X Organic (Twitter) connector by Supermetrics allows users to extract organic data from their X (formerly Twitter) profiles, including follower counts and tweet engagement metrics, and load it into destinations like Google Sheets, Excel, BI tools, and data warehouses. It supports both profile-level and tweet-level queries, enabling detailed analysis of organic social performance without manual data exports.

Key Features

Comprehensive Data Extraction Pulls a wide range of organic X (Twitter) metrics and dimensions.

• 34 metrics and 37 dimensions available.
• Includes follower counts, tweet engagements, likes, impressions, replies, retweets, and more.

Multiple Destinations Supported Exports data to numerous analytics and storage platforms.

• Google Sheets, Excel, Looker Studio, Power BI, BigQuery, Snowflake, Redshift, Azure, SFTP, and more.

Custom Fields Allows creation of calculated fields for advanced reporting.

• No coding required to build custom metrics or dimensions.

Query Types Supports both profile and tweet-level data extraction.

• Profile info: Follower and tweet counts.
• Tweet engagements: Engagement metrics for tweets from the past 90 days.

Templates for Quick Start Provides ready-made templates for rapid report building.

• Jumpstart analytics with prebuilt templates.

Benefits

Centralized Social Analytics Consolidates organic X (Twitter) data with other marketing data.

• Enables unified reporting and cross-channel comparisons.

Time Savings Automates data collection and report generation.

• Eliminates manual exports and data wrangling.

Deeper Insights Facilitates granular analysis of tweet performance and audience growth.

• Identifies high-performing content and engagement trends.

Flexible Integration Fits diverse workflows and tech stacks.

• Supports both spreadsheets and enterprise BI/data warehouse solutions