The WordPress-Marketo Connector is a custom software solution that seamlessly integrates WordPress and Marketo platforms without requiring coding. It enhances content delivery, automates marketing processes, and leverages Marketo's lead data to drive user engagement and boost conversion rates on WordPress websites.

Key Features

Automatic Blog Updates Notifies subscribers about newly published content

• Leverages Marketo program and campaign for automatic notifications
• Sends updates via email

Multiple Posts Scheduling Simplifies scheduling multiple posts using Digest capabilities

• Allows scheduling based on selected categories
• Streamlines content distribution

Marketo Form Integration Facilitates easy integration of Marketo forms into WordPress

• Creates shortcodes for Marketo forms
• Enables addition of thank you messages or pages

Progressive Profiling Enhances user experience through pre-filled forms

• Offers convenience of pre-filling information
• Allows prefilling restriction on dynamic fields

Conditional Blocks for Website Localization Personalizes user experience based on Marketo data

• Creates conditional blocks to trigger specific actions
• Enables content localization

Benefits

Improved User Engagement Enhances interaction with website visitors

• Personalizes real-time webpage content
• Boosts content engagement through targeted information

Increased Conversion Rates Accelerates website conversions through various features

• Leverages dynamic form pre-fill and progressive profiling
• Improves subscription rates with relevant pop-up sign-up boxes

Streamlined Marketing Processes Automates various marketing tasks

• Enables automatic data syncing between Marketo and WordPress
• Automates notification processes using Digest feature