Woflow Merchant Data Platform delivers end-to-end data infrastructure for marketplaces and platform businesses, automating the merchant data lifecycle from onboarding to ongoing catalog maintenance. The platform exposes APIs for submitting jobs and retrieving structured catalog data, supports standard and custom data schemas, and integrates directly with CRMs and existing workflows. At its core, the Woflow Engine applies machine learning to orchestrate task management and quality checks, enabling automated data enrichment, support ticket resolution, and consistent delivery within defined SLAs. By replacing fragmented vendor stacks and manual teams with a single API-driven service, the platform reduces per-merchant costs, lightens internal resource demands, and provides scalable infrastructure capable of handling hundreds to millions of suppliers. Enterprise-ready integrations, reporting access, and customizable schemas allow teams to embed the platform into commerce, operations, and developer toolchains while maintaining control over data quality and operational metrics.

Features & Benefits

• Woflow Engine (ML-powered automation): An ML-driven task management system that automates complex merchant operations and structured data creation at scale.
• Job API: API endpoints to request jobs and integrate job initialization directly from a customer's systems or CRM.
• Catalog API & Custom Schemas: Standard data schemas for common use cases plus the ability to build custom integrations to match platform requirements.
• Scalable onboarding & infrastructure: Infrastructure and managed services designed to scale from hundreds to over a million suppliers while reducing operational overhead.