Overview

The dJAX White Label Ad Server is a robust advertising technology platform designed to help publishers, advertisers, ad agencies, and ad networks manage, deliver, and optimize online advertising campaigns. It supports multiple channels including display, mobile, and video, allowing users to centralize ad operations in a single platform. The white-label solution enables businesses to fully customize branding, domains, and interfaces, providing a seamless experience for clients. Advanced targeting, reporting, and integration features make it suitable for both programmatic and direct ad campaigns, ensuring high efficiency and revenue maximization.

Features and Capabilities

• White Label Solution: Fully customizable platform allowing businesses to brand the interface, use their own domain, and personalize packaging to maintain consistent brand identity.
• Cross-Platform Support: Delivers ads across web, mobile apps, and video channels. Supports standard IAB ad formats and ensures campaigns reach audiences wherever they engage.
• Real-Time Bidding (RTB): Integrates RTB to automate programmatic ad buying and selling, enabling efficient, dynamic allocation of inventory and maximized ad revenue.
• Fraud Click Detection: Advanced monitoring and anti-fraud mechanisms protect advertisers and publishers from invalid or suspicious clicks, ensuring data integrity and campaign effectiveness.
• Advanced Targeting: Uses AI-driven targeting to reach precise audiences based on demographics, behavior, location, and device, improving campaign performance and ROI.
• Comprehensive Reporting: Provides detailed analytics dashboards with real-time campaign statistics, performance tracking, and reporting, empowering users to make data-driven decisions.
• Mobile Compatibility: Optimized for Android and iOS, ensuring smooth delivery of mobile ads, including in-app and mobile web campaigns.
• Video Ad Support: Supports VAST, VPAID, and VMAP standards for linear, nonlinear, and companion video ads, enabling full-featured video monetization strategies.
• Supply-Side Platform (SSP): Integrated SSP features provide publishers with efficient inventory management, caching, and data compression for faster ad delivery.
• Enterprise Features: Offers interactive dashboards, advanced inventory and campaign management tools, and scalable architecture suitable for medium to large enterprises.