Where To Buy is a commerce activation solution that converts motivated website visitors into retail purchases while tracking the full purchase outcome. The solution adds a configurable "Buy Now" call-to-action on product pages or across a website, guiding consumers to retailers that have the product in stock and eliminating navigation away to competitor listings. It captures detailed consumer journey data and attributes actual revenue to retailer referrals, enabling brands to see what was purchased, including complementary or competitor items, and to benchmark retailer and product performance by market and category.

The platform combines a global retailer network, flexible on-site widgets, store-locator capabilities, and comprehensive analytics to optimize marketing ROI and improve shopper experience. Brands can choose pop-out or in-line widget implementations, surface retailer information such as stock, price and reviews, and provide in-store availability by postal code for store-only products. Self-serve reporting and full API access enable export of performance and revenue data into internal data lakes and go-to-market tools. Event-level performance management and integrations with tag management tools allow tracking across the entire consumer journey, helping eliminate broken journeys, maximize product coverage, and increase direct conversions from brand-owned channels.

Features & Benefits

• Customizable Widget: Market-specific widgets display retailer ordering options and key product details to encourage conversion.
• Widget Implementation: Flexible deployment options allow widgets to appear native to the site and support A/B testing for optimal presentation.
• Store Locator: Provides in-store retailer options and real-time stock lookup for select stores to support offline purchasing paths.
• Comprehensive Analytics: A self-serve reporting suite offers insights on traffic, sales, revenue, and retailer conversion performance in a single view.
• API Capabilities: Full APIs enable exporting data to internal data lakes and marketing stacks to enhance advertising ROI and downstream analytics.
• Performance Management Tools: Event creation and GTM import features let brands track actions across widgets and measure outcomes across the consumer journey.