Overview

BIK WhatsApp Marketing enables brands to leverage the WhatsApp channel for high‑impact user engagement by sending interactive, personalised templates, automating campaign workflows, segmenting audiences and tracking performance in real time. It supports use cases such as abandoned cart recovery, order confirmations, upsell/cross‑sell campaigns and broad broadcast messaging.

Features and Capabilities

• Template builder & multimedia messages: Build interactive WhatsApp templates with multimedia content, quick‑reply buttons or website redirect links.
• Journey & automation workflows: Automate welcome, abandoned cart, upsell/cross‑sell, order confirmation flows on WhatsApp.
• Advanced segmentation: Segment audiences based on prior actions to send targeted and personalised campaigns rather than raw broadcasts.
• Deliverability & analytics: Monitor campaign metrics (delivery rate, open rate, subscriber rate) and download reports. For example: “98 % delivery rate, 20 % higher open rate”.
• Meta BSP partner & compliance support: BIK is an official Business Solution Provider for Meta’s WhatsApp Business API, with onboarding guidance and messaging limit management.
• Use‑case variety: Supports sale & discount messages, abandoned cart recovery, upsell/cross‑sell, order confirmations, and more.
• Rapid go‑live & support: Emphasis on fast implementation (“Templates approval under 5 minutes”) and dedicated growth strategy support.