Whatnot is an innovative live-stream shopping platform that blends e-commerce, social media, and entertainment. It offers both live auctions and a traditional marketplace for selling collectibles, fashion, electronics, and more. Founded in 2019, Whatnot has quickly grown to become a leading platform for interactive online shopping experiences.

Key Features

Live Auctions Real-time bidding and interaction with sellers

• Scheduled live streams for product showcases
• Direct communication between buyers and sellers
• Instant purchases and bidding options

Classic Marketplace Traditional e-commerce experience alongside live auctions

• Fixed-price listings for various product categories
• Ability to browse and purchase items outside of live events

User Engagement Tools Features to enhance the shopping experience

• Chat functionality during live streams
• Gamification elements like giveaways and mini-games
• Social media integrations for community building

Benefits

For Sellers Unique platform to showcase and sell products

• Access to a engaged, niche audience of collectors and enthusiasts
• Opportunity for higher sales through live interaction and bidding wars
• Tools for community building and customer loyalty

For Buyers Exciting and interactive shopping experience

• Ability to discover unique and rare items
• Real-time interaction with sellers for product information
• Potential for finding great deals through live auctions