DealerOn’s car dealer website platform is a cloud-based solution designed specifically for automotive retailers to create, manage, and optimize dealership websites. The platform supports a wide range of dealership types, from single rooftops to large dealer groups, and offers specialized site options for service, finance, collision, and Spanish-speaking markets. DealerOn emphasizes fast load times, responsive design, and a suite of integrated tools to maximize lead generation and customer engagement. The system includes advanced inventory management, behavioral targeting, geofencing, eWallet coupon integration, and ADA compliance features. DealerOn also provides robust analytics, call tracking, and managed blogging to support ongoing digital marketing and operational needs. The platform is customizable to fit the branding and workflow requirements of each dealership, aiming to increase sales, improve customer experience, and streamline digital operations.

Key Features

Responsive Website Design Optimized for all devices and fast load times.

• Ensures seamless user experience on desktop and mobile
• Improves SEO and customer engagement

Advanced Inventory Management Centralized inventory control and syndication.

• Import, edit, and deliver inventory from any DMS
• Supports pricing, merchandising, and third-party site integration

Behavioral Targeting & Personalization Customizes offers and content based on visitor behavior.

• Lead Driver system delivers targeted incentives
• Signals engine personalizes site content and recommendations

Geofencing & Location-Based Offers Targets customers based on their physical location.

• Set up geofences for competitor lots or local businesses
• Deliver location-specific coupons and promotions

eWallet Coupon Integration Digital coupons for service and sales.

• Supports Apple Wallet and Android Pay
• Drives service lane and showroom traffic

ADA Compliance Tools Ensures website accessibility.

• Integrated with accessiBe for AI-powered ADA compliance
• Enhances usability for all customers

Integrated Analytics & Reporting Comprehensive website performance tracking.

• Beacon Website Reporting powered by Google Analytics 360
• Inventory and merchandising insights

Call Tracking & Managed Blogging Supports marketing and customer engagement.

• Advanced call analytics via Marchex
• Integrated WordPress blog for SEO and content marketing

Benefits

Increased Lead Generation Optimized for high conversion rates.

• Behavioral targeting and personalized offers boost inquiries
• Fast, responsive design reduces bounce rates

Operational Efficiency Streamlines website and inventory management.

• Centralized tools for inventory, content, and analytics
• Reduces manual effort and improves accuracy

Enhanced Customer Experience Delivers a modern, accessible, and engaging shopping journey.

• Personalization and ADA compliance improve satisfaction
• Mobile-first design meets customer expectations

Scalability & Customization Fits dealerships of all sizes and types.

• Supports single rooftops, dealer groups, and specialty sites
• Customizable branding and workflow integration