WebEngage's Product & Revenue Analytics provides businesses with deep insights into user behavior and product performance. It helps identify drop-off points in sales and marketing funnels through event-based tracking, enabling optimization of customer journeys. The platform visualizes customer interactions, allowing businesses to understand user paths to desired outcomes and optimize touchpoints. Cohort analysis reveals usage patterns over time, facilitating the creation of re-engagement campaigns to increase customer lifetime value. Real-time insights into campaign performance are delivered with low latency, supported by an intuitive dashboard. The tool also aids in understanding user churn by identifying root causes and attributing acquisition sources, thereby helping to reduce app uninstalls and improve onboarding experiences. It offers granular data drill-down, custom reporting, and a single view of the revenue cycle, making it a comprehensive solution for growth-oriented teams.

Features & Benefits

• Sales Funnel Optimization: Identifies drop-off points and bottlenecks in sales and marketing funnels using event-based tracking.
• Path Analysis: Visualizes customer journeys to desired business outcomes and optimizes touchpoints with high drop-offs.
• Cohort Analysis: Observes usage patterns to create cohorts, re-engage users, and increase LTV.
• Real-Time Campaign Insights: Provides minute-by-minute updates on platform performance and user engagement with low latency.
• Uninstall Analysis: Helps identify reasons for app uninstalls, optimize onboarding, and retarget users to reduce churn.