WebEngage's Customer Segmentation tool empowers businesses to divide their customer base into smaller, more manageable groups based on shared characteristics and behaviors. This state-of-the-art segmentation engine allows for the creation of granular segments using a powerful combination of profile information and behavioral data, including user attributes, acquisition channels, channel reachability, user events, device technology, and geolocation. The platform supports static segments, which can be built using CSV uploads and derived insights, as well as live segments that refresh instantaneously based on user engagement, enabling contextual, real-time marketing automation workflows. Additionally, it offers RFM (Recency, Frequency, Monetary) segmentation and cohort analysis to identify high-value or at-risk customer groups requiring immediate attention. Predictive segmentation further enhances targeting capabilities by anticipating future customer behavior. This comprehensive approach helps businesses identify micro-segments for hyper-personalized campaigns, automate engagement, boost performance, save time, and improve user retention and revenue growth.

Features & Benefits

• Static Customer Segments: Create segments based on customer attributes, behavioral data, and insights via CSV uploads.
• Live Segments: Generate real-time segments with instantaneous data refresh for contextual engagement and automation.
• RFM Segments and Cohorts: Identify loyal or at-risk customers for immediate action using the RFM model.
• Predictive Segmentation: Anticipate future customer behavior for more effective targeting.
• Micro-Segmentation Capabilities: Create highly specific segments using profile and behavioral data like user attributes, acquisition channels, and events.