WebEngage's Customer Data Platform (CDP) serves as a central hub for consolidating customer information from diverse sources, establishing a unified and accurate view of each customer. This platform empowers businesses to eliminate data silos and ensure no customer data is lost. It facilitates seamless integration with external data sources, allowing for the stitching together of customer interactions to create a single source of truth. The CDP enables the construction of rich, real-time customer profiles by tracking interactions and providing a 360-degree view, which is crucial for delivering hyper-personalized user engagements. Data governance is a key aspect, with features ensuring data confidentiality, compliance with global privacy regulations like GDPR, and role-based access control. By providing clean, up-to-date data through a shared dashboard, it equips marketing, product, and engineering teams for data-driven decision-making. Key data points collected include user attributes, acquisition channels, channel reachability, user events, device technology, and geolocation.

Features & Benefits

• Data Consolidation & Unification: Collects data from multiple sources (Web and App SDK, 3rd-Party Integrations) to create a single source of truth for customer data.
• Real-Time Unified Customer Profiles: Builds a 360° view of customers, tracks interactions, and enables real-time hyper-personalized engagements.
• Data Governance & Privacy Compliance: Ensures data confidentiality, complies with GDPR, and offers role-based access control and real-time alerts.
• Data-Driven Decision Making: Empowers marketing, product, and engineering teams with clean, up-to-date data through a shared dashboard.