WebEngage's Web Personalization engine allows businesses to craft hyper-personalized web experiences for their visitors. By leveraging user behavior data, interests, and demographics, it enables the showcasing of relevant product recommendations to enhance web user engagement. The platform offers in-line website personalization with a WYSIWYG editor for custom theming. It also facilitates contextual engagement through personalized web pop-ups and notifications, powered by real-time user data and a comprehensive template library. Businesses can test, measure, and optimize their web experiences with features like A/B testing, granular segmentation, behavioral targeting, real-time personalization, and a low-code setup. This flexibility aims to make every customer instance unique and drive conversions at scale. Customer testimonials highlight significant uplifts in revenue growth, retention rates, and click-through revenue attributed to WebEngage's personalized messaging capabilities across web channels.

Features & Benefits

• Personalized On-page Experiences: Showcases relevant product recommendations based on user behavior, interests, and demographics to boost engagement.
• Contextual Notifications: Engages visitors with personalized web pop-ups and notifications using real-time user data.
• Testing and Optimization Tools: Provides A/B testing, granular segmentation, behavioral targeting, and real-time personalization for optimizing web experiences.
• Low-code Setup: Enables quick and easy implementation of personalized web pages at scale.