Convert more with the world's fastest, most precise A/B testing platform

Start testing for the very first time or continue scaling your existing experimentation program. Optimizely Web Experimentation gives you the insights needed to create high-performing experiences that lead to more conversions.

Collaborate with everyone Experimentation works best when tapping into everyone's creativity. Shared workspaces give teams the same tools to craft hypotheses, variations and more, while highly-visual (and shareable) calendars help track all in-flight and upcoming activity. Need more experiment ideas? Crowdsource ideas with customizable intake forms — and then turn those ideas into winning variations.

• Idea submission forms & backlog
• Workflows, variation design tools, approval checklists
• Shareable calendars & results repository

Design with ease Anyone can design beautiful experiments with low code and Extension templates that reduce reliance on developers. An elegant visual editor helps you target any element on your page and preview changes, while embedded AI capabilities suggest copy variations based on call-to-action messaging. From technical experts to more general users, Optimizely Web Experimentation meets you wherever you are.

• Visual editor & on-page preview
• Multi-page & multivariate tests
• AI content suggestions

Execute with speed Use Optimizely's industry-leading, performance-focused Stats Accelerator (Multi-armed bandit model) to attain the fastest, most statistically sound results. Run experiments from the network edge for a swift user experience, then use AI to automatically identify and optimize traffic distribution to significant variations. Target the exact audience you want by defining segments based on 1st-party behavioral and 3rd-party demographic data from your Optimizely Data Platform or another Customer Data Platform.

• Stats accelerator
• CDN A/B testing
• Audience Targeting

Analyze with precision Optimizely's proprietary Stats Engine helps you reach experiment learnings faster while improving the accuracy of results and outcomes. See those results in one configurable dashboard to make statistically sound decisions as soon as the data starts coming in (peek whenever you like without affecting results), and easily integrate into your analytics tools to streamline your tech stack connections and ensure data consistency. 

• Stats engine
• Results at-a-glance
• Analytics integrations

Features

• **Don’t guess, test: **Let customer engagement drive your decisions, stop guessing what will convert​.
• **Maintain speed: **Experiment without sacrificing performance by using an easily implemented, no-flicker snippet.
• **Increase revenue: **Lower customer acquisition costs without increasing ad spend or developer workload.