Test against your most important business metrics 

Unlock the full potential of your experimentation program by testing and optimizing against the metrics that matter most to your business. 

Connect with your data warehouse Seamlessly integrate with the most popular data warehouses including Snowflake, Databricks, Google BigQuery, and Amazon Redshift, for faster setup and data flow management. 

• Connect instantly to your data warehouse with ready-to-use integrations.
• Map essential data points and customize tables to make data readily available for experimentation.
• Run health checks to confirm connection stability and data readiness before diving into experiments.
• Ensure smooth data management across platforms for accurate, real-time analysis. 

Build custom metrics Create and customize a range of metric types to track, measure, and analyze experiment outcomes in detail. 

• Select from built-in metric templates: Conversion Metrics (track user actions), Numeric Aggregations (sum or average values), and Calculated Metrics (combine multiple metrics for more complex insights). 
• Define metrics like revenue, page load time, or return rate, with the flexibility to sum, average, and aggregate values. 
• Write formulas to create custom metrics, with basic arithmetic operations to calculate complex data, such as total realized revenue from various sources. 

Use the experiment scorecard Analyze experiments with a comprehensive scorecard that gathers all essential data for quick and effective decision-making. 

• Select an experiment, then add primary and secondary metrics in a dedicated view to tailor results to your needs. 
• Automatically pull in experiment summary information like Days Run, Total Visitors, Page Targeted, and more for a holistic view of each experiment. 
• See metric performance by variation, with details on metric value, percentage improvement, confidence interval, and statistical significance. 
• Segment results by user attributes (e.g., platform or country) to uncover how different audiences respond to experiments. 

Unlock native analytics views Unlock deeper insights into user behavior with built-in analytics views designed to support detailed journey and funnel analysis. 

• Visualize user flows with funnel views to track how users progress through each step toward conversion. 
• Use path views to analyze the sequences users take to and from conversion events, capturing both entry and exit points. 
• Explore trends over time and segment data within dashboards, which can be shared across your team for strategic decision-making. 

Benefits

• **On-the-fly explorations: **Save hours on manual data analysis by generating cohort-specific insights quickly, without relying on costly or custom data queries.
• **Data consistency: **Ensure complete data reliability and avoid discrepancies by using your organization’s trusted data source across experimentation and analytics.
• **Safe and secure data: **Maintain full control over data location by keeping it in-house, eliminating legal concerns and enabling more experimentation without moving sensitive information.
• **Warehouse-native stats: **Use data from all digital channels, including email and CRM, to fuel in-depth experimentation analysis with Optimizely’s Stats Engine.