Walnut Interactive Deal Rooms is a pioneering digital sales room platform designed to streamline and enhance the entire sales cycle by providing a single, comprehensive space for every buyer interaction. It integrates built-in interactive product demos, robust 360° buyer analytics, and powerful collaboration tools to create a unified experience for both sellers and buyers. This platform aims to accelerate sales cycles, improve forecast accuracy, and deliver a more engaging buyer experience by embedding product interaction directly into the sales process. The solution eliminates the need for screen-sharing and multiple licenses by allowing users to build or import guided product tours directly within the deal room. This approach enables buyers to interact with the product sooner, which can lead to a significant reduction in sales cycle times. Furthermore, the platform provides consolidated deal analytics and intent signals that seamlessly sync with existing CRM systems. This intelligence helps sales teams forecast based on factual engagement data from product interactions, content consumption, and collaboration, rather than relying on gut feelings. Walnut Interactive Deal Rooms also serves as a central repository for all sales collateral, including videos, presentations, documents, and mutual action plans, ensuring that champions have everything they need to sell internally. This organization simplifies deal management and facilitates multi-threading within accounts. The platform is designed for full integration with existing tech stacks, enabling rapid scripting, sharing, and analysis of demos. Its one-click room automation feature uses rule-based templates to pull opportunity fields and branding from the CRM, drastically reducing the time sales representatives and enablement teams spend setting up custom deal rooms. Additionally, the buyer-branded builder allows for easy customization with drag-and-drop tabs, prospect logos, colors, and various media carousels, making each room feel like the buyer's own workspace and positioning the seller as a trusted partner.

Features & Benefits

• Native Interactive Demos
  • Build or import guided product tours directly into the deal room, eliminating screen-share complexities and additional licenses. This feature allows buyers to engage with the product earlier, potentially shrinking sales cycles by up to 22%.
• 360° Deal Intelligence
  • Provides consolidated deal analytics and intent signals that synchronize with your CRM. It improves forecasting by incorporating engagement data from product interactions, content, and collaboration, enabling fact-based decision-making.
• Centralized Collateral & Mutual Action Plans
  • Offers a single location for all sales collateral, including videos, decks, documents, and next steps. This ensures deals remain organized and simplifies multi-threading within accounts.
• Seamless Integration with Existing Stacks
  • Enables rapid scripting, sharing, and analysis of demos through powerful integrations with your current sales and marketing tools.
• One-Click Room Automation
  • Utilizes rule-based templates to automatically populate opportunity fields and branding from your CRM, significantly reducing the time required for sales representatives to set up customized deal rooms.
• Buyer-Branded Builder
  • Allows for easy customization of deal rooms with drag-and-drop tabs, prospect logos, colors, and carousels for videos, demos, code snippets, or external media. This personalization makes the room feel like the buyer's workspace, fostering a partnership perception.