Overview

Perpetua’s “Walmart Advertising Software” delivers a dedicated SaaS platform built for advertisers selling on Walmart (via Walmart Connect). It enables creation, launch, and automation of Sponsored Search campaigns, sets target ROAS and budget, then uses an always-on ad engine to manage bids, placements, and keyword harvesting. It also provides comprehensive analytics across campaign, keyword, and product performance.

Features and Capabilities

• Goal-based Automation: Users set strategic objectives (e.g., growth, profitability, brand awareness) and budget/ROAS targets; the system then executes the campaigns.
• Always-On Bid & Placement Optimization: Designed for Walmart’s first-price auction model, the engine automates bids, pacing, and placement adjustments to maximize efficiency.
• Keyword Research & Harvesting Tools: Automated suggestions for new keywords, with options for auto-adds or manual approval, to scale growth on your terms.
• Omnichannel Analytics & Reporting: A unified view of campaign, keyword, and product performance across devices and placements, with advanced metrics like share-of-voice and organic rank.
• Walmart-specific Adaptation: The platform accommodates Walmart’s unique ad dynamics (e.g., first-price auction, relevance hurdles, in-feed placements), helping users transfer marketplace experience effectively.
• Scalable Growth: Suited for brands at different levels – whether launching, increasing market share, or optimizing brand visibility – by freeing teams from manual campaign management.