Unify customer data to accelerate your optimization program

Collect, aggregate, and enrich your customer data in real-time with VWO Data360. Ensure data quality and enforce governance across all channels to optimize experiments, personalize buying journeys, and fine-tune marketing campaigns.

Get a 360 degree view of all your customers

With your customers interacting with you across many touchpoints, tremendous data sits in silos. VWO Data360 centralizes your data to build a holistic profile of your customers. Our customer data platform makes every bit of granular customer data much more meaningful, accessible, actionable, and ready to use.

Centralize your customer data under one platform

Customer data exists in all shapes and forms. VWO Data360 not only lets you capture that data from all possible sources, but also refines it with aggregation and ML-driven data enrichment. All that data is ready to be used to sharpen customer experiences from a single, easy-to-use platform.

Unify diverse datasets together as one

VWO Data360 acts as a central hub for all customer data captured from myriad sources in different formats. VWO Data360 consolidates these diverse datasets and unifies them in a single view. Visitor attributes Data captured from your customer's browser includes information on their location, language, device, operating system, sessions, etc. Visitor events Every little activity and engagement your customer makes on your website is recorded in the form of chronological events. Behavioral data VWO Insights tracks your customers with analytics tools like heatmaps, form analytics, session recordings, survey responses, etc. Experimentation data VWO Testing captures data around how your customers are responding to your experiments and whether or not they are converting for metrics that matter.

Gather data from anywhere

Customer data is scattered and segregated based on where it’s coming from. You can navigate through this data chaos by capturing and consolidating data from multiple sources - be it your customers’ browser data, data from your third-party platforms, or even offline data sources. From the browser Standard out-of-the-box customer data like their device, country, operating system, traffic source, etc. and their activity on your website gets automatically populated directly from the customers’ browser on any device. From third-party sources (native and API) On top of out-of-the-box data, you can also import specific customer data through native integrations with the third-party analytics, CMS, CDP, and ABM platforms you use. You can also pull highly custom third-party data via APIs. From uploads You can even upload customer data as custom lists, like offline POS data, purchase data, loyalty card info, surveys, etc. Stitch identities for consistent experiences (Coming soon) Unify multiple interactions from the same user across sessions and devices, delivering consistent experiences through experiments or personalization, and gather holistic behavior insights. Compute new customer properties (Coming soon) You can also compute new customer properties like age, life-time-value, or any custom data on top of the raw data pool.

Configure real-time audiences that matter

Build high-impact audiences on top of customer data and target them in any campaign in a snap. Simply create an array of micro-segments using any permutations and combinations of granular customer data. Once created, you can even export these segments to use in our own personalization platform or third-party marketing, CRM, and engagement platforms.

Create audiences manually

Slice data to create audiences using combinations of browser-based properties, behaviors like pages per session, and on-site events like clicks, among others. You can further refine your segments using in-depth third-party data.

Effortlessly segment audiences with AI (Coming soon)

Easily target campaign visitors and segment reports by specifying filtering conditions in plain English. AI intelligently applies the segmenting rules, enabling precise audience segmentation on the fly.

Track every metric that marks your success

When it comes to measuring KPIs, one size doesn’t fit all. VWO Data360 lets you define and track metrics to get a microscopic view of your conversion success. Our metrics module enables you to aggregate standard web-page level goals like form submits, page visits, or clicks on elements to create complex business KPIs which are relevant to you.

Define complex metrics in a couple of clicks

KPIs important to your business are evolving constantly. VWO Data360’s metrics module helps you keep up with this evolution by letting you create rule-based metrics to track and analyze finer KPIs in your campaigns retrospectively. No matter how complex or custom your business metrics might be, our platform has the ability to create and track relevant KPIs like: Track customer activity closely Count every repeated activity of your customers on your website to measure the impact of their engagement patterns. Aggregate behavior to measure uplift Build and track complex business metrics like lifetime value per user, average order value per user, etc. by applying rules on your customers’ page-level engagement. Import and use third-party metrics Extract relevant events from your analytics platform like Google Analytics, Mixpanel, Tableau, etc. and optimize them as metrics in your campaigns. Flip numeric data into metrics Any numeric data property of your website visitor can be used as a metric, and be tracked if it impacts your business goals.

Consolidate all your metrics at one place

Find all the metrics you are tracking across all your experiments and experiences in a single consolidated view. Re-use them as pre-defined metrics in new experiments and monitor how they are faring.

Measure the real-time impact of your optimization program

You can pick any relevant business or guardrail metrics from our central repository and measure their overall performance across business cycles and experiments they are being tracked in. This can help you identify which campaigns in past have succeeded, and why, so you can pivot your optimization strategy promptly.