vSurveys+™ offers a modern approach to consumer surveys, enabling researchers to capture validated insights based on observed online and offline behaviors. This platform helps eliminate panelist fraud and unvalidated data, which can lead to significant waste and doubt in business decisions. By targeting real consumer behaviors from a large, first-party consumer audience, vSurveys+™ ensures that research investments yield trustworthy data. The platform addresses recall bias by surveying consumers at the "Point of Emotion®," triggered by their actual experiences, rather than relying on memory. This is achieved through GeoValidation® and app/web event tracking, allowing surveys to ask "the why" during or shortly after an experience. vSurveys+™ also facilitates Visit Pattern Targeting, identifying individuals who have visited specific locations (client or competitor) and surveying them about their thoughts and behaviors, such as loyalty, agnosticism, or lapsed usage. Key methodologies include in-home use tests (iHUT), concept testing, audience understanding, leakage tracking, and product testing. The platform streamlines the entire research process, from building and fielding surveys to analyzing results within a single interface, freeing up more time for analysis and storytelling. Integration with vTracker+™ further enhances consumer intelligence by making it constant. vSurveys+™ promises enhanced decision-making with a 30% accuracy boost, improved customer engagement with a 25% rise in satisfaction, and increased profitability with a 20% boost.

Features & Benefits

• Validated Consumer Feedback: Captures insights based on observed online/offline behaviors, not just self-reported data.
• Eliminates Panelist Fraud: Reduces wasted research spend by ensuring data comes from real consumer behaviors.
• Point of Emotion® Surveys: Triggers surveys based on actual experiences to reduce recall bias and capture genuine feelings.
• Visit Pattern Targeting: Identifies and surveys users based on their visits to specific locations or competitor sites.
• Streamlined Research Process: Build, field, and analyze surveys from a single platform for efficiency.