Vividly provides an end-to-end trade promotion platform designed specifically for Consumer Packaged Goods (CPG) companies. It addresses the challenges of manual processes and disconnected systems in managing trade promotions, which often lead to significant financial losses and inefficiencies. The software integrates AI-powered forecasting, automated deduction management, and real-time analytics into a single, unified system.

With over 35 out-of-the-box connectors, Vividly automatically pulls deductions, remittances, and sales data from major retailers and distributors like Walmart, Target, KeHE, UNFI, and Costco. This enables CPG teams to plan promotions with up to 98% forecast accuracy, automatically match and dispute invalid deductions, and instantly identify which promotions deliver the highest ROI. The platform helps brands save up to 20% in unexpected trade dollars and significantly reduces labor costs associated with deduction processing, allowing them to operate more efficiently.

Beyond automation, Vividly offers a dispute service to help brands recover 5-10% of invalid deductions and chargebacks. Its user-friendly interface and rapid onboarding process, often completed in half the time of competitors, ensure CPG teams can quickly leverage its capabilities for smarter, data-driven business decisions and improved cash flow.

Features & Benefits

• AI-Powered Forecasting & Planning: Leverages historical data and machine learning to deliver highly accurate predictions, enabling data-driven decisions and maximizing ROI.
• Automated Deduction Management: Streamlines the reconciliation of deductions, freeing teams from manual busywork and improving cash flow.
• Real-time Analytics & ROI Optimization: Provides immediate insights into promotion performance and trade spend, allowing for continuous optimization.
• Extensive Retailer & Distributor Connectivity: Offers direct connections to major trade partners for automated data pulling.
• Dispute & Recovery Services: Assists in recovering invalid deductions and chargebacks, ensuring brands retain more of their trade spend.