Visitor Prioritization Cloudlet is a powerful tool for managing high-traffic situations on websites and applications. It creates a virtual waiting room to queue excess visitors when back-end systems are nearing capacity, helping to prevent site crashes and maintain a smooth user experience. The cloudlet gives businesses granular control over traffic flow, allowing them to prioritize certain user segments or transactions during peak periods. By offloading traffic management to Akamai's edge network, Visitor Prioritization reduces strain on origin servers and avoids the need for costly infrastructure upgrades to handle occasional traffic spikes. It provides a customizable waiting room experience to keep users engaged, and allows businesses to smoothly throttle traffic to match available capacity. This helps maximize conversions and revenue during high-demand events while protecting site stability.

Key Features

Traffic Control Gain precise control over visitor access to data center resources during traffic surges.

• Set custom thresholds to activate the waiting room
• Adjust pass-through rates in real-time

Branded Waiting Room Provide an engaging, on-brand experience for overflow traffic.

• Customizable waiting room page
• Queue status updates for visitors

Site Protection Safeguard your site from outages during high-value or maintenance events.

• Gradually ramp up traffic after maintenance
• Prevent sudden traffic spikes from crashing servers

Benefits

Improved User Experience Maintain a smooth experience for visitors even during peak traffic.

• Prevent frustrating timeouts and errors
• Keep users informed with queue status updates

Maximized Conversions Preserve application capacity for the most valuable transactions.

• Prioritize high-value customer segments
• Ensure checkout flows remain accessible

Cost Savings Avoid overprovisioning infrastructure for occasional traffic spikes.

• Leverage Akamai's global network instead of adding servers
• Pay only for what you use, not peak capacity