VIP Content Analytics, powered by Parse.ly, is designed to help newsrooms and content marketers create a results-driven culture. It provides insights into content performance, allowing users to understand, improve, and deliver their content more effectively. The platform brings data directly into WordPress, enabling better and faster content publishing. It also offers an intuitive dashboard for anyone to drill into content performance and trends, as well as a data pipeline that sends real-time, event-level data to your data warehouse. Parse.ly is configured to mirror how content is constructed and how it performs, making it easy for creators to understand how to impact their work. It offers content performance metrics, an approachable dashboard, a robust reporting suite, and Google keyword insights. The platform also helps manage teams by providing a network view and author view, goal tracking, and publish date and comparison modes. Additionally, it enables users to participate in conversations in real-time with real-time data, social referrers, and alerts.

Features:

• Content performance metrics: Go beyond the page view. Understand the engagement your content creates at a deeper level—know where traffic comes from, where it goes, how long it spends there, and whether it converts.
• Approachable dashboard: Our analytics breaks down content into categories that writers understand: topics, authors, channels, campaigns, and more. With Parse.ly, content teams’ use of data increases by more than 500%.
• Robust reporting suite: Use ready-to-share reports with powerful visualizations. Schedule them for immediate delivery or at planned intervals, straight to your email inbox or in a webpage.
• Google keyword insights: Bring keyword and search performance data to your whole team—instead of being bottlenecked by an analyst. Align your search strategy and maximize the channel.
• Network view and author view: Easily see data for every website in your network at once—and then dive down all the way to individual author performance.
• Goals: Put your KPI tracking on the homepage of the dashboard, keeping your team focused on what matters.
• Publish date and comparison mode: See what your team published this day (or week, or month, or year). Evaluate one time period against another, to see if changes you implemented created results.
• Real time data: Parse.ly data updates instantaneously—not 48 hours later. Be prepared to make the most of any surge in attention.
• Social referrers: When you go viral on social, see where exactly most of your traffic is coming from so you can engage.
• Alerts: Get alerts to your email inbox or on Slack when traffic surges.