TwentyThree is a comprehensive video marketing platform designed for businesses to manage, brand, analyze, and distribute video content across their websites and social media channels. It provides a proprietary video player, advanced analytics, seamless CMS integration, and tools for lead capture and video attribution, all within a unified SaaS environment.

Key Features

Branded Video Player Full control over video player appearance and data.

• Customizable branding to match company identity
• Universal compatibility and full HD playback
• Real Video Labelling to distinguish authentic content1

Video Section Centralized video library for websites.

• Easily integrates with any CMS
• Dedicated landing pages for each video
• Multiple display templates for video presentation

Spots Efficient video embedding and management.

• Single embed code for lifetime management
• NativeEdit for direct on-site video changes
• Multiple layout and playback options1

Video Analytics Granular insights into video performance.

• In-depth viewer engagement tracking
• Customizable reports and dashboards
• Playthrough, play rate, and heat maps for detailed analysis

Video Attribution Integrates video engagement into marketing models.

• Enhances lead scoring and attribution accuracy
• Individual viewer tracking and channel-based measurement1

Native Social Distribution Direct publishing to social platforms.

• Native video uploads to LinkedIn, X, and YouTube
• Automated or scheduled posting
• Social channel analytics integration

Benefits

Enhanced Brand Control Maintain consistent brand identity across all video touchpoints.

• Customizable video player and sections
• Seamless integration with company websites

Improved Marketing Effectiveness Data-driven insights to optimize video strategy.

• Advanced analytics for performance measurement
• Better lead capture and conversion attribution

Operational Efficiency Streamlined video management and distribution.

• Centralized control for embedding and updating videos
• Automated publishing to multiple social channels